– Full page color ads for Johnnie Walker Scotch (with art of smart gentleman in red coat), General Dual Balloon blowout-proof tires (with art of aviatrix), John Jameson Irish Whiskey, Grace Cruise Lines ships (with photo of minimum rate stateroom), General Motors Cars (body by Fisher, with photos of man and woman on the phone), Camel cigarettes.

– Full page black and white ads for  Dixie Belle distilled dry gin (with lovely artwork of couple in evening garb), Paul Jones and Four Roses whiskies (it takes old-fashioned whiskey to make old-fashioned cocktails), White star line (learn the secret of the Olmpic’s lure!   Signed, but not quite legible.  I think it might be Edward Cy Klauck = Edward A. Klauck), Emerson’s Bromo-Seltzer (art signed but not quite legible), Martini and Rossi Vermouth (art by Gregor Duncan), 1934 Chevrolet (with photo of Lake Forest bride-to-be), Crab Orchard whiskey (with art of men in underwear), Budweiser beer (with art, Good times coming, boss!), Airflow Chrysler cars (air drag vs air flow), Listerine toothpaste, Gooderham & Worts whiskey (G & W), Boyden-Minuth Company (Jewelry craftsmen, monograms).

– Small cartoon by Dr. Seuss, the Tangled yarn problem … these members of the Engineer’s Club lost their lives in an attempt to unsnarl 200 yards of fishing line.

– PHOTOFIBS by Bonte, the political front (think of this as early photoshopping).

– Small photo of a Life’s Fresh Air Camp counselor in Native American garb with some of the boy campers.

– Full page art or cartoon art by Geo T. Eggleston (stately and bored older couple watching younger couples dance lasciviously, they do the same once they get HOME), Conrad Massaguer (Wife telling husband to let the kids have the comics, some color), Milt Gross (The guy from Mars), Edwina (beginning of a series : Is Sinbad being kidnaped?).

– 2/3 page ad for Pine Knoll Camp for girls and Camp Ossipee for boys, both in the White Mountains of New Hampshire, with photos.

– Full page color art by Leslie Gilbert Illingworth, Our Foolish Contemporary, man using billboards to create privacy at his house along a major road.

– A current event : “Moscow-on-the-Potomac” … the sensational letter from Dr. Wirt accusing the Brain Trust of being hired hands of the Kremlin.

– And much more 1934   2Neat antique Life magazine content – cool!

The post Life Magazine – May 1934 (# 2590) – Dr. Seuss appeared first on 2Neat Magazines.

– Full page color ads for Listerine (Bereft woman “HER honeymoon and it should have been MINE), Camel cigarettes (With art of World Champion Ice Skater Irving Jaffee).
– Full page color art or cartoon art by Dorothy McKay (All right, lady – have it your way! … painting a room).
– Full page ads for Schenley Distillers (two pages : Liquor and Faith, all text), Martini and Rossi Vermouth, Roney Plaza in Miami Beach Florida (with art), Life’s new Girl Calendar.
– Full page art or cartoon art by Viale (January), Milt Gross (The guy from Mars), Edwina (Sinbad … Who’s afraid?), Dr. Seuss (“Guess Who” Revived as a National Pastime : Diver’s Delight, Wonderful for the Whiskered, The Bachelor’s Boon, Splendid for Spinster), illegible (FDR Big Business), Fitz (From PUNCH, Our foolish contemporary, a sculptor).
– Two page COLOR centerspread ad for Body by Fisher (General Motors Cars) with photos of female pilot.
– Some current events include : “Money is something which one has on Saturday night and may not have on Monday morning,”  Aftermath of the Great Stock Market crash of 1929, Managed currency vs. gold standard, Professor Sprague resigns from the Treasury, Vigorous support for inflation, more.
– And much more 2Neat vintage Life magazine 1934 content – fun!

The post Life Magazine – January 1934 (# 2586) – Costume Party, Dr. Seuss appeared first on 2Neat Magazines.

The post Life Magazine – July 1934 (# 2592) – Golfers, Dr. Seuss appeared first on 2Neat Magazines.

– Full page color ads for Double Eagle tires by Good Year (man and woman in luxury car with red-spoked wheels), White Rock water (art of men from around the world opening various liquors to mix with White Rock), Perrier water (with art of Chateau Perrier), Cora Vermouth, Pabst Blue Ribbon Beer (with great art of two couples at a beach under a sun tent, Here’s your Blue Ribbon).
– Full page ads for Rittenhouse Square Rye whisky (art by bobri = Vladimir Bobritsky), Golden Wedding whiskey, Chevrolet for 1934 (with photo of woman, captain, and sailor in the bridge of a ship), Ipana tooth paste, National Distillers (for slim supply of pre-prohibition vintage whiskey), Seagram’s whiskey (with photo of William V. C. Ruxton and daughter Ruth Mary Ruxton on horseback), Emerson’s Bromo-Seltzer (Vacation is no time for headaches), Ethyl gasoline (landscape format : art of jungle scene with jaguar and monkey, Next time get Ethyl),
– Full page poem with art, The strange case of the society girl’s neck, by Ogden Nash.
– Full page COLOR art or cartoon art by Dorothy McKay (I tell Elmer I want him to have affairs),
– Full page art or cartoon art by Geo T. Eggleston (Woman buying guppies from pet shop and having a great time watching them), Richard Decker (Man in loud boardroom on the phone, “I can’t talk business here, Ferguson, Call me at my home this evening), Russell Patterson (And this is my private swimming pool), Edwina (Episode four – bad company leads Sinbad astray),
– Park Avenue Pugilism by Paul Gallico.
– Valentino of the Revolution by Drew Pearson and Robert S. Allen.
– A page on Life’s Summer camps, with contrasting photos of kids in the country and kids in the poor part of a city.
– Some current events include : Movie censorship, very entertaining column on sex and original ideas and various takes on movie censorship.
– And much more 1934   2Neat antique Life magazine content – cool!

The post Life Magazine – August 1934 (# 2593) – Ice Cream Cone Emergency appeared first on 2Neat Magazines.

– Full page color ads for Rittenhouse Square Straight Rye Whisky (lovely sideboard scene with golds and browns), Cora Vermouth, Four Roses (with gorgeous bottle), Johnnie Walker whisky (with art of Scottish hunting scene), Hiram Walker and sons distillery (with art of distillery from above), Seagram’s whiskey (with art by Joseph B. Thomas, Gone away across the blue grass, fox hounds in Virginia Piedmont), Body by Fisher (with photo of woman in striking red cape against black and white, Madam, your car awaits without), Camel cigarettes (with photos of Ellsworth Vines, Jr., tennis player).
– Full page ads for Ipana tooth paste, Budweiser beer (with art of Mark Twain and audience), National Distillers (pre-prohibition vintage whiskey), Chevrolet for 1934 (with photo of polo player, a certain hard hitting number three), Emerson’s Bromo-Seltzer, Listerine (formerly with …), Life magazine and the Theatre of George Jean Nathan, Bacardi rum (George de Zayas = Dezayas, with small art).
– Full page art or cartoon art by bobri (2/3 page : Cunard White Star line, Franconia cruise to Majunga, with cool art of crocodile and tropical island), Geo T. Eggleston (Woman walking through statuary of nude statues with strategic leaves on a windy day), Edwina (Episode Five – Sinbad loses the lead),.
– Full page color art by Robert Day (Men playing tennis in stadium and referee calling the ball Out!).
– The foreign set-up – and knock-down, proving that nobody knows anything, by Weare Holbrook.
– All’s fair in love and Chicago, by Ogden Nash.
– Strictly from Hunger, Westward Ho!, by S. J. Perelman.
– The great national sideline, colorless baseball, by Paul Gallico.
– The Guy from Mars, home vs. the movies, by Milt Gross.
– Recruiting officer of the revolution, by Drew Pearson and Robert S. Allen.
– From me to you, Parlor Parkers, by Marge.
– Queerspondence, a study of our national absurdities, by Gurney Williams.
– Some current events include : Crusade against the naughtiness of Hollywood, the stuff on the screen is just dumb but the gossip about the actors is the bad part, Magazine Shadowplay “is featuring “The love education of Gary Cooper” and telling how “Lupe Velez taught him the meaning of love; lessons in unleashed emotion cured Gary of his shyness,” Lists of current movie-related magazines and their circulation numbers, threat of censorship.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!

The post Life Magazine – September 1934 (# 2594) – World’s Fair appeared first on 2Neat Magazines.

– Full page color ads for Double Eagle tires by Good Year (with photo of man and woman in fancy evening dress next to a brown car, an extravagance well worth while), Chevrolet (in green, photo of car driving through countryside), Perrier table water (with art of bottle and hand), Camel cigarettes (with photos of sportsman and writer Rex Beach), Paul Jones Whiskey (with photo of two old guys in Civil War uniforms, It was back in ’65), Lucky Strike cigarettes (with photo of woman in stunning red evening gown).
– Full page ads for Ipana tooth paste, Cunard White Star line, Franconia cruise, neat art of Kalabahai (2/3 page, smaller art by bobri = Vladimir Bobritsky), Golden Wedding Rye Whiskey (with art of couple watching cheerleaders at football game, art by Gilbert Bundy), The Barretts of Wimpole Street (movie with Norma Shearer, Fredric March, and Charles Laughton), Hiram Walker Canadian Club whiskey (with duck hunting theme and art), National Distillers (pre-prohibition whiskey), Ingram’s Shaving Cream (Them days is gone forever with cartoon art and song by Posen), Emerson’s Bromo-Seltzer (headaches that come at the end of the day, art by Albert Dorne), Bacardi Presidente (2/3 page : with cute little art by Dezayas), Listerine toothpaste (with photo of a golfer, not named), Cora Vermouth, Ethyl gasoline (with photo of a car on a high mountain road, Alone in Quality).
– Full page color art by Richard Decker, sepia tone, women in cabaret line dressed as a battleship, “I done it with the assistance of the United States Navy!’
– Full page art or cartoon art by Geo T. Eggleston (Rich woman driving by various theaters with tame movies and finally choosing the raciest one, Cleopatra : heartbreaker of the Nile … plays on movie censorship question of the day), Edwina (Episode six – Sinbad almost finds friends).
– The playing fields of Pullman, one reason traveling salesmen lead a dog’s life, by Edward Acheson.
– Let’s not go to a show tonight, we couldn’t get seats anyhow, poem and art by Ogden Nash.
– Repertoire at the Garden, advance grunts concerning the Wrestling operas scheduled for production this season, by Paul Gallico.
– Strictly from hunger, II – Scenarist Perelman reaches his destination and gives you a thrilling description of a six-bit paradise, by S. J. Perelman.
– From Me to You, the male rebellion, by Marge.
– The theatre of George Jean Nathan, starting in this issue.
– Two page COLOR center spread ad for Body by Fisher with nice color photo of little blond child and black and white boxer dog sleeping in back seat of car, Please do not disturb.
– Some current events include : Herr Hitler was having an election and 5 million Germans voted against him,  We hear much of Germany but Italy is even worse off, “We are in for a period of fascism and the revival of the Vigilantes in California and of the Klan in the South are indications of a repressive policy about to break,” Dollfuss forces shooting women and children in their homes, more.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!

The post Life Magazine – October 1934 (# 2595) – Arriving Late appeared first on 2Neat Magazines.

– Full page color ads for Dixie Belle distilled dry Gin (with photo of couples in fancy evening dress in the Oasis room at the Waldorf, neat cartoon type art of African animals on the wall), Canadian Club Hiram Walker whiskey ad (with football theme and art), Four Roses Whiskey (with photo of black man serving a flaming pudding), Dewar’s whisky with Scottish plaid, White Rock water (with art of people at a party, one man with a note on his back, Stay on the alkaline side), Body by Fisher (with photo of man driving a horse carriage), Camel cigarettes (with photos of  Jockey Crawford Burton, plus Mrs. Charles Daly and Rex Beach.
– Full page ads for Ipana toothpaste, Bacardi (2/3 page ad with cute small art by Dezayas), Emerson’s Bromo-Seltzer (I feel fine, now …), National Distillers (pre-prohibition casks of whiskey), Listerine, Seagram’s Crown whiskies (with art by Fa…), Old Schenley Rye, Hupmobile cars (with very cool futuristic art, not signed).
– Full page art or cartoon art by Geo T. Eggleston (stout woman reading Good Housekeeping and dreaming of wearing the thin-person fashions displayed in it), Edwina (Sinbad – home again!).
– Full page color cartoon art by Dorothy McKay (sepia tone, Let’s pretend we’re rich people, in separate rooms), by Arthur Watts (Tent blowing away in a rain storm exposing a camping couple, And I’d just said in my letter to Auntie that we were kept in by the weather).
– Life’s Fresh Air Fund, honor roll of contributors for 1934 with four photo of boys and four photos of girls, four pages of fine print.
– Keeping up with the Roosevelts, the strange story of an unknown man who tried to keep pace with the President, by John C. Emery.
– You won’t believe it, football madness is here again and the annual confusion begins, by Paul Gallico.
– Case dismissed, poem by Ogden Nash.
– Strictly from Hunger, III – In which our Hollywood man, with horrible accuracy, describes the local beaneries and the Plushnick studio, by S. J. Perelman.
– From me to you, let’s be different, by Marge.
– The theatre of George Jean Nathan.
– Queerespondence, a study of our national absurdities, by Gurney Williams.
– Some current events include : The Arms inquiry, Americans selling various armaments including submarines (!?) to other countries, “And so long as private profit surpasses everything in importance, including human life, we shall gain nothing from Washington investigations except first page headlines.”
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!

The post Life Magazine – November 1934 (# 2596) – Football in the Rain appeared first on 2Neat Magazines.

– CHRISTMAS NUMBER (much pertaining to the holiday).
– Full page color ads for Rittenhouse whisky, Beech-Nut candy ad with great circus theme cartoon art probably by Hay, Good Year tires G 3 with husky man, Chrevolet accessories (two pages), Seagram’s whiskey, Hiram Walker Canadian Club whiskey, William Jameson whiskey, Four Roses whiskey, Lucky strike cigarettes.
– Full page Black and White ads for Ipana toothpaste, Martini & Rossi Vermouth, Listerine tooth paste, Golden Wedding Rye whiskey with art by Gilbert Bundy, Cora Vermouth, Bromo-Seltzer.
– Full page art or cartoon art by George Eggleston (A lady gets all primped at a spa and then has her driver take her to a drive-up restaurant), Robert Day (What a swell stamp Mr. Farley could make out of this (Skiers looking at erupting volcanoes all around), Dorothy McKay (Si-i-lent night), Edwina (Sinbad : eating treats off the Christmas tree).
– Strictly from Hunger, part 4, in which our Hollywood man finally gets down to work and is confronted with some shooting stars, by S. J. Perelman.
– Why I do not buy a car : the nostalgic memoirs of a Pioneer Motorist who has transferred his zeal to the air waves, by Fred Allen.
– Once every year : the Christmas Card phobia by E. B. Crosswhite.
– Some current events include : Assassination of King Alexander, Another world war is coming.
–  Each original Life magazine has MUCH more excellent historic and fun 1934 content than is listed here – 2Neat!!

The post Life Magazine – December 1934 (# 2597) – Christmas Number, Santas appeared first on 2Neat Magazines.

– Full page color Dixie Belle distilled dry Gin ad with art of formal southern couple, signed but illegible.
– Nice full page color General Dual-balloon tires ad with art of Military man, her girl in peach and his mother in yellow, not signed.
– Full page art or cartoon art by Geo T. Eggleston (butterfly catching), Dorothy McKay (Never mind! I found it! I got it on … sepia tone), Edwina (Episode two in new series featuring Sinbad the dog.  Edwina, who is famous for her dog cartoons, is Frances Edwina Dumm.), Milt Gross (The guy from Mars), unsigned (Crab Orchard  whiskey), Posen (Ingram’s Shaving Cream ad), unsigned (Listerine ad, One little fault nearly ruined my career).
– Page on Life’s Fresh air camps for poor city kids, includes photo of girls dressed as rabbits at Branchville camp.
– Nice full page color White Rock Water ad with two dog walkers, My boss stayed on the Alkaline side last night.
– And much more 1934   2Neat antique Life magazine content – cool!

The post Life Magazine – June, 1934 (# 2591) – Just not romantic appeared first on 2Neat Magazines.